Top 5 Must Haves for Social Media Management

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Social Media

Important for ANY entrepreneur.  It’s something that you know you need but don’t know necessarily how to go about accomplishing it in a manner that works.  So, here are my Top 5 Must Haves for properly managing your Social Media.

1.  Consistency.

Consistency should probably be numbers 1., 2. and 3.  It’s KEY!  There are a couple of quotes that illustrate this perfectly.

Effective marketing is not doing 1000 different things.
Effective marketing is doing seven different things 1,000 times.

Bruce Lee says;

I don’t fear the man that practices 1,000 kicks.
I fear the man that practices ONE kick 1,000 times.

The point is that you must be consistent in the marketing of your business on social media because that consistency establishes credibility and exhibits stability.

Be consistent in your marketing as a whole AND be consistent in the message that you market.

2.  Scheduling

When you’re up late at night watching the television, every so often there are commercials.  There aren’t individuals from that company pressing GO to make the commercial run, the commercial was scheduled weeks and months in advance.  It should be the same way for your own social media marketing.  Select a tool that allows you to schedule large batches of messages at once.  HootSuite, TweetDeck (even though it’s only for Twitter now) etc.  Then learn that tool.  This way your social media management tool is working for you while you’re off doing other things to grow your business.

3.  Analysis

Putting up a post or sending out a tweet is only part of the equation.  Another part and probably a more important part is paying attention to what happens AFTER the post or tweet is sent.  This will let you know what you need to do next.  It is important to make certain that whatever tools you use to assist you with your social media management have the capability to look at the analytics of your social media.

Do Facebook statuses with pictures get more likes?
Do people tend to click on your short URLs in Twitter?
Do you have access to your Facebook Insights?

Questions like these let you know what is working and what isn’t working.  That in turn tells you what to stop doing and what things to double down on.  It’s not just marketing that is important.  It’s marketing AND analysing.

4.  Geolocation Awareness

You’re in New York, you have potential clients in Los Angeles.  Posting things for them to see at 8:00 am EST isn’t effective because it’s 5:00 am PST.  You must be aware of where you are.  This is why the scheduling tools listed above are important.  You can make it a point to connect with a specific group when that group is likely to be engaged.

5.  A Strategy

Who are you as it relates to Social Media?  What are you doing as it relates to Social Media?  Where are you doing it?  When are you doing it?  What is your strategy?  Without a sound strategy for managing your social media campaigns you’re simply as dust in the wind.  Many times it is best, if social media management is not your forte, to simply outsource that facet of your business.

Thank you for listening.  I welcome ANY feedback.  I’m eager to learn.As Jarrod Galm of ragan.com says: A social media manager acts as a brand ambassador by listening to your customers on social media and responding. Social media managers can also reach out to news outlets and bloggers who can help your business grow. Simply put, maybe your best social media management strategy is to find an excellent social media manager.

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About Author

Sekou McHenry is the CEO of DIRM Corp, a web design, graphic design and SEO firm. He also makes a mean gumbo. From scratch... Blindfolded.

7 Comments

  1. Consistency is something that I’ve really been putting into practice this year. The results have been phenomenal. It’s an attribute that highly underrated, and it separates people that are successful from the rest.
    Great post!

  2. I SO agree on the posting for time zone difference thing! This is something we definitely have to consider when expanding our reach globally. Great advice for entrepreneurs. Thanks for sharing! :)

  3. You ended with the most important must-have : Strategy. If you lack a solid strategy, everything else is moot and will only produce minimal results. These are definitely must-haves for any business using social media.

    Love the Bruce Lee quote!

  4. Right Again! And of course if you don’t have a strategy, what’s the point? If you don’t analyze your strategy, what’s the point? It’s a great feeling when your phone starts to ring from potential clients you’ve had on our “prospective list”! Even if on the first call you don’t close the deal, at least you know that your strategy and analysis are in order!

    Great job on this article…You should consider writing a “pocket guide” to successful entrepreneurship!

    Much Love! One Love!
    Nikolicious (C. Nik Dace)

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