Important for ANY entrepreneur. It’s something that you know you need but don’t know necessarily how to go about accomplishing it in a manner that works. So, here are my Top 5 Must Haves for properly managing your Social Media.
Consistency should probably be numbers 1., 2. and 3. It’s KEY! There are a couple of quotes that illustrate this perfectly.
Effective marketing is not doing 1000 different things.
Effective marketing is doing seven different things 1,000 times.
Bruce Lee says;
I don’t fear the man that practices 1,000 kicks.
I fear the man that practices ONE kick 1,000 times.
The point is that you must be consistent in the marketing of your business on social media because that consistency establishes credibility and exhibits stability.
Be consistent in your marketing as a whole AND be consistent in the message that you market.
When you’re up late at night watching the television, every so often there are commercials. There aren’t individuals from that company pressing GO to make the commercial run, the commercial was scheduled weeks and months in advance. It should be the same way for your own social media marketing. Select a tool that allows you to schedule large batches of messages at once. HootSuite, TweetDeck (even though it’s only for Twitter now) etc. Then learn that tool. This way your social media management tool is working for you while you’re off doing other things to grow your business.
Putting up a post or sending out a tweet is only part of the equation. Another part and probably a more important part is paying attention to what happens AFTER the post or tweet is sent. This will let you know what you need to do next. It is important to make certain that whatever tools you use to assist you with your social media management have the capability to look at the analytics of your social media.
Do Facebook statuses with pictures get more likes?
Do people tend to click on your short URLs in Twitter?
Do you have access to your Facebook Insights?
Questions like these let you know what is working and what isn’t working. That in turn tells you what to stop doing and what things to double down on. It’s not just marketing that is important. It’s marketing AND analysing.
4. Geolocation Awareness
You’re in New York, you have potential clients in Los Angeles. Posting things for them to see at 8:00 am EST isn’t effective because it’s 5:00 am PST. You must be aware of where you are. This is why the scheduling tools listed above are important. You can make it a point to connect with a specific group when that group is likely to be engaged.
5. A Strategy
Who are you as it relates to Social Media? What are you doing as it relates to Social Media? Where are you doing it? When are you doing it? What is your strategy? Without a sound strategy for managing your social media campaigns you’re simply as dust in the wind. Many times it is best, if social media management is not your forte, to simply outsource that facet of your business.
Thank you for listening. I welcome ANY feedback. I’m eager to learn.As Jarrod Galm of ragan.com says: A social media manager acts as a brand ambassador by listening to your customers on social media and responding. Social media managers can also reach out to news outlets and bloggers who can help your business grow. Simply put, maybe your best social media management strategy is to find an excellent social media manager.