Question: It sounds pretty simple, but can you answer the question. Why do you blog?
Answer: There are a number of reasons that I blog. Here are the top 3.
1. I was basically dared to do it. lol! Seriously. I was sitting at home, minding my own business and a good friend of mine suggested this to me, KNOWING, that I suggest to every client that I have that they themselves should be blogging as well and basically called me a hypocrite for not practicing what I preach. So… I was under durres. 😀
2. It’s one of the more cost effective ways to move your brand into the general space on the web. Once something is on the internet it is there virtually for ever. Therefore, if you’re interested in creating a ‘name’ for yourself in whatever your field of endeavor is, this is a pretty good way to do it.
3. This is the most effective means of turning yourself into a subject matter expert on a specific field. The term ‘expert’ is a pretty nebulous term these days. It seems like EVERYONE is an expert in something. However the way to solidify that expertise as it relates to the internet is to tell the world what you know about that particular thing. Blogging is a very effective way of doing that without spending a ton of money on marketing and advertising.
Oh… and 4. I read in ‘The 4 Hour Work Week’ that it would be a good thing to do.